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Ehime Prefecture Iyo City Tourist Information Site

Conger eel

Conger eel is often seen in Kyoto restaurants. This mild and elegant white fish is known as a high-class fish loved by people in the Kansai region. In fact, Toyota Fishing Port in Shimonada, Futami-cho, Iyo City, boasts one of the highest conger eel catches in the country. Most of it is shipped to the Kyoto, Osaka and Kobe regions, so there is little local distribution, but during the season, it is sold at fresh fish shops in Futami-cho. You can also ask the shop to cut the bones for you, which is essential for cooking conger eel. The conger eel cutlet burger at Yuyake Pichi Pichi Market, made by the mothers of the Shimonada Fisheries Cooperative, is also a secretly popular menu item.

“More and more good. Brand”, what is the IYO mark?

Iyo City has attractive local resources with great potential, such as "ingredients" and "food culture" nurtured by rich nature, and special products created from excellent skills and techniques. By making effective use of these local resources and promoting Iyo City to the whole country, we will be able to further develop quality products, improve the recognition of our city, promote tourism, increase production motivation, and promote local industry. In order to revitalize Iyo City, we are working to certify especially excellent products from among the many specialty products as the Iyo City brand ``Masumasu, Iyoshi Brand.'' Certified specialty products have a brand certification mark on their packaging. Please feel free to pick it up.

“More and more good. Brand”, what is the IYO mark?

Iyo City has attractive local resources with great potential, such as "ingredients" and "food culture" nurtured by rich nature, and special products created from excellent skills and techniques. By making effective use of these local resources and promoting Iyo City to the whole country, we will be able to further develop quality products, improve the recognition of our city, promote tourism, increase production motivation, and promote local industry. In order to revitalize Iyo City, we are working to certify especially excellent products from among the many specialty products as the Iyo City brand ``Masumasu, Iyoshi Brand.'' Certified specialty products have a brand certification mark on their packaging. Please feel free to pick it up.

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